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Library > Visa Brand Mark Guidelines and Artwork

The Visa brand is more than a logo or an advertising campaign. This brand is everything people think and feel about Visa. It is built from all of the experiences that clients, merchants, partners, employees and consumers have with Visa, every day.

To optimize and to protect the integrity of this asset, it is essential for Visa Technology Partners to accurately and consistently apply the Visa Brand Mark.

Card Design

All Visa card design standards are available to issuers on the Visa Product Brand Standards website, a secured site. If you do not have access to this site, please contact the issuer for whom you are creating cards.


Readers and Terminal

The process for providing branding materials for readers and terminals is currently being revised.